2023
Bindaas Boxes
Eluno Eyewear - For the ones, is a mass premium brand known for its purposeful design and curated collections.
Packaging Design
Graphics
Brief
The scope covered secondary packaging only — the outer fibre carton that houses individually packed containers — designed as three related but distinct box structures, engineered for stacking, nesting, and flat-pack storage before use.
A Truly Magical Experience!
Before drawing a single die-line, we pulled apart the reference packaging Bindaas pointed us to — Ghee & Turmeric's thali box — to understand how a competitor solves the same seven-container problem.
Problem
The magic of untouched meadows, serene forests, and vibrant ecosystems is fading, replaced by concrete jungles and digital distractions. This disconnect not only impacts mental and physical well-being but also diminishes our appreciation for the environment.
Concept
This concept is more than just a space; it’s a movement to reconnect people with the tranquility, inspiration, and magic of the outdoors.
FAQ
