2025
Giolly Olive Tea
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Packaging Design
Graphics
Brief
Giolly by Regent Enterprises Ltd, renowned for its premium oils, partnered with us to design packaging for its new Olive Tea range. Positioned as a healthier alternative to green tea, the packaging was crafted to highlight its unique benefits and spark consumer curiosity.
Our Approach
Position Olive Tea as a premium, healthier alternative to green tea through packaging that educates, intrigues, and stands out. We combined clean visuals, natural cues, and a premium aesthetic to communicate its unique benefits while ensuring strong shelf appeal and production-ready execution.
Problem
Create packaging that educates consumers, differentiates Olive Tea, and establishes a premium market presence.
Solution
Designed a premium packaging system that clearly communicated Olive Tea's health benefits, differentiated it from traditional teas, and created a distinctive shelf presence.
From sketch to structure
From sketch to structure
The modern-day consumer has become increasingly well informed and is constantly seeking out information to inform their purchasing decisions. In such a scenario bringing in the origin story of this new product in the Tea segment became crucial. It would be the first time the country would be seeing a "green tea alternative" produced out of olive leaves grown across Rajasthan. Olive teas brewed from the fresh leaves grown in ‘The Land of Maharajas’ would bring the next health revolution across the globe.
Ideation
The construct of the packaging has been designed to utilize maximum amount of the space for branding. The orientation of packaging can be kept both horizontally or vertically according to the space constraints of shelf and maximize the visibility.
Results
The packaging graphics for the different surfaces of the box highlighted key information - nutritional benefits of the unique product offering, brewing instructions, origin story, ingredients, etc for the Olive Tea. These were designed keeping in mind the priority in which we wanted the consumer to take in each piece of information.
Each piece of communication was carefully designed as a combination of visual graphics with type to ease the retention of information at the consumer’s end. Each visual needed to capture the gist of the information being conveyed in a manner that would be clean, comprehensible and attractive to the consumer.
More Works
(ENOVATE® — 02)
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